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OCULUS RIFT X - THE NEXT REALITY
COURSE: MARKETING PR & BRANDING
THE 10TH ANNIVERSERY RELAUNCH
Project Overview
Solo presentation that focuses on re-launching a chosen 2013 product. The project entails a detailed exploration of the product's history, market context, and the development of a comprehensive marketing campaign, including a big idea, tagline, creative executions, and a revamped product design. Incorporating an AI component and a sustainability aspect, participants are expected to provide KPIs and rationale for their campaign.
THE 10TH ANNIVERSERY RELAUNCH
Project Overview
Solo presentation that focuses on re-launching a chosen 2013 product. The project entails a detailed exploration of the product's history, market context, and the development of a comprehensive marketing campaign, including a big idea, tagline, creative executions, and a revamped product design. Incorporating an AI component and a sustainability aspect, participants are expected to provide KPIs and rationale for their campaign.